The film takes us on a journey through the process of the creation of the newest member of the ISPA family: the Road Warrior. Following the ISPA philosophy we wanted to champion experimental expression. Like the Road Warrior itself the film relays an optimism about the power and joy of design and creativity while never taking itself too serious. A fresh approach to balancing the hyper-cool design and light hearted humour that is not often seen in innovative sneaker design.